The function of ski clothing is to keep us warm and dry on the mountain.
But today, brands are producing gear with function and style in mind.
To help you fit in, or stand out on the hill, here are 9 of the coolest ski clothing brands.
The 9 Coolest Ski Clothing Brands
1) The North Face
Taking the top spot is The North Face. This brand produces premium quality gear meant for the gnarliest alpine conditions. But their jackets do more than protect you from the elements. TNF’s Steep Series also looks good doing it. These jackets feature a longer urban cut than traditional jackets and come in various colors and patterns that are sure to turn heads.
(Like The North Face? Learn more their new futurelight technology here.)
2) Norrona
Norrona is a Norwegian outerwear brand. Skiing is embedded in the Norwegian culture, and these jackets demonstrate this through their craftsmanship and durability.
This brand is cool because of its well thought out features, the recycled materials used in production, and is Norwegian. This Scandinavian style will shelter you from the elements and set you apart from others in the lift line. I’m particularly a fan of their anoraks.
3) Stio
Based in Jackson Hole, Wyoming, Stio is quickly becoming a recognized brand at the local ski hill. This company makes no thrills outerwear designed for the rugged Tetons just outside of their office.
I like Stio because they use Bluesign approved (environmentally friendly) fabrics wherever possible, plus it gives off a no thrills, blue-collar vibe.
4) Saga Outerwear
Saga Outerwear is the original clothing brand for freeskiers. Unfortunately, they are now out of business, after a stint in corporate limbo.
Since the early 2000s, Saga has supported athletes like Tim Durtschi and Wiley Miller, who have progressed free skiing to what it is today.
What makes the brand cool are their unique patterns and relaxed fits made for both park and freeride skiers.
5) Flylow Gear
Look around your resort. There’s a good chance that either patrol or that guy who just stomped a backflip under the lift is wearing Flylow.
This brand is serious about durability and function but has also gained traction as a cool ski clothing brand over time. You’ve probably seen a girl in one of their pink Lucy jackets this season. Please do yourself a favor and check them out. They also make great gloves at a fair price.
6) Patagonia
You can’t mention ski clothing without mentioning Patagonia. This tried and true brand offers staple outerwear pieces in a variety of timeless colors.
I support this brand because of its environmental activism and the lifetime warranty found on all its products. So give Patagucci a look. It’s sure to turn some heads and last you a lifetime.
Product Review: I’ve have more than 200 days in my current Patagonia shell, learn how it’s holding up here.
7) Backcountry
New to the outerwear game is Backcountry. This is the second year in a row that this online retailer has produced their own ski clothing, and they are not messing around. Their jackets are packed full of features and sport a wallet-friendly price tag. It looks like someone was analyzing the best sellers over the last couple of years. Since this brand is still so new, it’s sure to turn some heads plus keep you warm and dry while doing it.
8) Picture Organic Clothing
Picture Organic Clothing’s mission is to fight climate change one piece of outerwear at a time. So far, they are doing just that. This company is a certified B Corp., which means that they follow the highest level of social and environmental production standards.
Further, they also use recycled materials in their jackets. Some of their colors and styles can be polarizing, but they are still a cool brand because of their environmental activism.
9) Strafe
Hailing from Aspen, Colorado, and rounding out the list is Strafe outerwear. I like this brand because of their one-piece snowsuits, or fart suits, as my buddy Sean calls them.
These suits are great for those deep days when you don’t want to get any snow up your back or those spring days when you want to stand out from the crowd. Either way, get yourself one of their Sickbird suits.
Comments are closed.